When Your Real Estate Website Doesn’t Produce Leads
Posted by admin | Real Estate | Posted on February 18th, 2009
“I have a real estate website that I paid a lot of money but not producing results and for me.”
This seems to be the number one concern among real estate agents these days – a site that does not produce viable leads. Or one that produces no results at all. Sometimes the answer is obvious. Other times, it calls for some speculation.
Some sites have obvious problems that can spot a glance. Perhaps no generation systems lead at all, or maybe the website does not work correctly.
But in other cases it may appear that the site is created and a site of generation, but does not produce real results. This is a more difficult to assess. In this scenario, the lack of contact may simply be a reflection of the real estate market in general. After all, if there is a large amount of real estate activity in your area, you can not expect a steady flow of contacts to pour through your website. We are seeing a lot of this now all over the country, and there’s not much you can do about it but grin and bear.
Has your web statistics?
One of the first things to do when the “troubleshooting” default web site is the website to check the statistics of recent months. Until you do, you are operating blind. After reviewing your statistics, you will have one of two scenarios:
* The website is not getting any traffic, and therefore, no driving.
* The website is getting a good amount of traffic but not driving.
In the first scenario above, you have identified the cause of problems of his generation. You do not have any traffic! If so, who have no hope of producing real estate leads from the web. So we have to focus on the creation of their levels of traffic through such things as search engine marketing, online PR, article marketing, networking, etc.
Now let’s consider the second hypothesis. If your statistics show a steady flow of web traffic each day, but the site is not producing any cables, then it is obvious that there is something wrong with the generation of a view. In this type of scenario, I would first solve the following things:
Troubleshooting moroseness a Real Estate Website
The site offers no reason why people should contact the agent, or completing the form, or what is the purpose of conversion? If not, this must be addressed first.
Åre conversion points easy to find, or is the website of real estate in such disordered state that visitors can not find their way around? This is a usability issue, and one of the ways you can spot it through high percentages of people who hit the page just to leave immediately (no more clicking on the website).
These are things I’d like to start with resolving problems when a real estate website with good levels of traffic, but the generation of poor. Often it is only a matter of cleaning things and make something of value that people want.