Real Estate
Real Estate Blog

After working for two companies print postcards (and deal with many more), I learned a lot about the challenges faced by traders in real estate when using direct mail postcards. I have also learned the best practices of marketing postcards real estate, the types of techniques that can increase your response rates.

The problem is that many of these challenges and best practices will not be communicated to the individual real estate agent using the postcards. It is not the postcard marketing companies are being deceptive. It’s just not in their best interest to share some facts of postcard marketing with their customers in real estate.

So I would like to fill that educational gap. I am sharing this information to give you a realistic picture of the marketing postcards real estate today, and also so you know how to get the best return on your investment postcard.

Here are three things postal real estate companies will not tell you (but probably should):

1. Postcard Marketing is Hard

You may have the impression that marketing postcards real estate is easy. After all, just fill in the template postcard with your information, have the printing company postcards and blanket the area with the message, and then sit down to see the tracks on the reel? Really? Wrong. If it were that easy, every time the agent used to market cards would be a real success story. But it is clearly not the case.

Marketing postcards real estate is not a simple, one size fits all. It’s a numbers game, a game of attrition. Errors rather than along the road, the lower end of their number (responses) will be. If you do not optimize every aspect of their campaign postcards real estate – from initial idea to the final offer – it will probably be disappointed with the results. The problem is that most companies do not post real estate can offer its clients the individual attention they need to maximize your results. After all, they have logistical constraints. With a dozen officials and thousands of customers, how could offer this kind of individual attention?

Therefore, you need to educate you about the many aspects of marketing postcards real estate. You can arm with this knowledge, even before they approach a postcard printing. That way, you can lead the marketing strategy, and let the printer do the best postcards in its (their postcard printing and mailing).

2. Mailings bad they do not improve with time

“Be patient and persistent. Success will come after some of the messages.” If I had a dollar for every time I witnessed a postal company used this line, I could pay my mortgage. Well, almost. Some of the postcards will tell you that a failed post (which produces a zero responses) are improved with time and repetition. Convince them that you are staying “top of mind” to his audience and, eventually, these people wake up to your message and contact you.

Sorry, but this is unlikely.

It is extremely rare that a weak post is better simply by repeating it. The repetition is not a cure for a bad campaign postcards. Usually, it will remain a failure, no matter how many times you repeat it. But here’s the good news. If you start with the best marketing practices of postcards, and adapted for real estate, you get a good response rate from the beginning.

A postcard mailing that produces zero results should never be repeated. If you repeat this post, you are wasting time and money. That mail must be modified until they produce results. Then can be repeated (and tested, adjusted, optimized, tested again, and so on).

3. Usually, templates are less effective than original Postcards

Sure, the templates for real estate postcards are easy to use. Just select a template, plug in your name and photo, and that is out of the race. Really? But here’s the problem with postcard templates (and you’ll realize the logic of this post to explain). When using a template for real estate postcards, which are apparently all your postcard the other postal property. That is exactly what the templates – a population of design used by many people.

Now ask yourself this: “If my post look like those of other real estate agents, what about my ability to care?” You already know the answer. Kills their ability to highlight!

In his book Purple Cow: transform your business by being remarkable, marketing expert Seth Godin uses the analogy of brown cows. Brown cows are not unique. They are everywhere. And as a result of their joint appearance, people hardly notice brown cows. But what happens if a purple cow standing in a field? You will notice that the cow, not you? This is because a purple cow is remarkable. It stands out and creates buzz.

Templates postcards real estate will not receive a purple cow. Cows that produce coffee, the kind of thing that is common to the point of being invisible.